aarpBefore the movie starts at SIFF, they run a slide show that is mostly ads for the companies that have donated to SIFF. Great, pays the bills, no problem.

This one, though. See what’s weird about this? This ad for AARP?

Those people are not old. They are not retirement age. They just aren’t. You know who is old? See the pair right behind that vibrant, semi-hot, almost middle age couple? Look hard, the people who have lettering obscuring their image. they are the only old people in the frame.

So the American Association of Retired People is marketing themselves to people who are not retired (unless they are rich), and obscures images of actual retirement age people .

This is one of those things where I say to myself, AARP is a successful thing, they have smart people working for them, someone decided to do it this way for a reason. And it puzzles me, what is that reason?